Who We Are
The JAM Brands is one of the leading providers of products and services for the cheerleading and dance industry. It is comprised of approximately 12 different brands with products ranging from competitions, conferences, merchandise and apparel.
The JAM Brands produces competitions all over the US, Canada, and Europe, with more than 700,000 athletes competing at JAM Brands events each season. JAMfest, the original brand of The JAM Brands, was founded in 1996 by Aaron Flaker and Emmitt Tyler. Both remain active in the daily operations and have since added Dan Kessler to the ownership team.
The JAM Brands is headquartered in Louisville, KY and focuses on providing exceptional products and services and unbeatable customer service.
The JAM Brands is proud to be built of the strongest companies in the spirit industry. We proudly introduce our brands below!
Events – Click on any company below to learn more!
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JAMfest |
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Great Lakes Championship Company (GLCC) |
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LIVE! |
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Coastal Corporation |
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COA Cheer and Dance |
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America’s Best Championships |
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GAME DAY School and Rec Championships |
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The U.S. Finals 1-877-5-FINALS email: info@theusfinals.com website: www.theusfinals.com |
Apparel – Click on any company below to learn more!
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JAMwear |
Conferences – Click on any company below to learn more!
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JAM U |
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United Cheer Expo |












